Google have launched another beta product called Google Trends. This
enables people to check the popularity of keywords and the locations
where they are most used. Being interested in the property market lets
take a look at some of the major keywords that people will use to
search the web.
Starting off with the keywords ?property for
rent?, ?letting agents?, ?houses for rent?, ?flats for rent? and
?properties for rent?. The keywords were input into the Google trends
search box, the report was ran off and it brought up a simple page with
a graph showing the main trend for the keywords by search volume,
however in this case there didn?t appear to be a scale on the y axis so
the exact volume could not be known. However, looking at the graph it
appears that the keyword search volume was fairly consistent over the
period of 2005 and 2006 with the most popular keyword search for these
5 being letting agents.
The other section of the results show the
top locations from where these searches were made in the UK. Looking at
this data we could use an assumption that these are the property rental
hotspots from the searches done on Google. With 76% of searches
performed through google this could give us an idea of what the trends
and patterns are for searches for rental property. In the example that
Rentright performed the most searches for this keyword were performed
by people in West Lothian, followed by Milton Keynes, Edinburgh and St
Albans.
The great part of this tool is it is possible to do a
comparison between 5 different keyword searches selecting different
time periods, locations and areas. Another search that was performed
was a comparison between houses for rent, houses to rent, flats for
rent and flats to rent, the results showed that the most searches by
volume was flats to rent with St Albans being the main area where this
search was performed. The term houses to rent was searched on the most
times by people in Bradford.
View the Full Report on Rentright
This
tool provides an insight into what people are searching for in your
chosen field and where these searches are most conduceted. This tool
can be used as an excellent marketing resource to analyise markets and
trends on the most popular search engine in the world.
All data provide in the reports are taken from the Google Trends Search Facility.
Chris Courtis is co-founder of the Rentright Residential Property Portal and is dedicated to the Rental Property Market.
