When selling your home, you have to get the word out to buyers in
the area. The Internet is a great method for doing that, but
traditional methods are really the way to go.
Getting The Word Out About Your Open House
Part
of the selling process for a home is conducting open houses. Many
sellers cringe at the idea, but having an open house viewing is vital.
Sooner or later, you have to let buyers actually walk though the house.
Consider it a necessary evil, but it is the single best way to find a
buyer. Indeed, the process is so important that many sellers now
employee home staging professionals to whip their houses into shape
before the showing.
Part and parcel to an open house are those
signs you see all over the neighborhood each weekend. Are they tacky?
Yes. Do you really need to put them up all over the neighborhood? Yes.
Do they work? Yes! These signs are simply critical when it comes to
getting buyers to your home.
Once you have committed to
conducting an open house for potential buyers, you need to get the word
out. While there are lots of interesting strategies to do this,
tradition carries the day in this area. So, where do you get signage
and where do you post them.
You can purchase signs at most
hardware stores including Home Depot, Lowes or your favorite place to
buy supplies for weekend projects. Do not buy one. You want to canvas
your area with multiple signs, so plan how many you need before going
to the store.
The number and placement of signs is entirely
dependent on your neighborhood. Obviously, you want to place them on
the corners on both ends of your street. Make sure to ask neighbors if
this okay to avoid any nasty comments.
In addition to your
street, you want to place signs on the corners of any major
intersections around your neighborhood. If you just place signs on your
street, you are limiting your exposure. You want to sell the home,
which means you need to get the signs out where lots of people will see
them. This means major intersections as far as five or six blocks away.
Marketing
homes for sale has been revolutionized over the last few years.
Planting signs around your neighborhood, however, is still the best way
to get word out in your neighborhood.
Raynor James is with the FSBO site - FSBO America - homes for sale by owner.
